LOUISVILLE, Ky. — After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous bourbon.
Maker’s Mark COO Rob Samuels yesterday said the company would maintain the alcohol volume of its product at 45 percent, or 90 proof.
Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.
The brand has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.
In a tweet yesterday, the company said: “You spoke. We listened.”
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Bourbon staying strong
